Object × People = Area
Area × Product = Originality
Creativity comes from communication between the artisans. The origin of the design is in the area. Artisans have a long experience in their domain, they don’t need long meetings about concepts and design. Inspiration flows directly from their mind to their hands.
Unfortunately, nowadays, the single act of making is not enough anymore. If you can’t sell your products, you won’t have enough money for your next project and you will have to cut down on the quality. This is were we want to use our power to think carefully about concepts and ideas and give communication abilities to objects.
The best design is the one that respects the identity of its maker and of its materials and let’s both express themselves freely.