To create harmony we have to combine different human powers. There are 4 points that have to be mastered.

  1. Making: the artisans or artist
  2. Selling: the distribution
  3. Using: the user
  4. Combining these three points: the coordinator and producer

The fourth point is becoming the most important. It is the coordinator or producer who puts the object and the artisan in the front row. This is where Osaka people have a major advantage. They have amazing communication skills and merchant’s DNA, this makes them specialists in selling and promoting. In Osaka from daily conversations emerge new creative ideas.